The right paint color in the right room can have a big impact on a buyer’s impression of a home and its ultimate sale price.
Zillow’s latest interior paint color analysis finds that homes with light-blue bathrooms could sell for up to $4,698 more than expected, while homes with trendy mint-green kitchens could sell for $1,830 less.
These findings are based on a new Zillow-commissioned study of nearly 1,300 recent or prospective U.S. homebuyers. Each color received a score based on how interested participants were in touring a home, buying a home and the price they would be willing to pay for the home, based on viewing that color in a particular room.
Price premiums were calculated based on a typical U.S. home value of $290,000.
The clear winner was pale sky blue in the bathroom, scoring 93 out of 100.
Recent and prospective buyers said they were more interested in touring and buying a home with a light blue bathroom and, on average, they were willing to pay 1.6 percent more than expected – or $4,698 on a typical U.S. home.
Love dramatic, moody rooms? The primary bedroom is the best place to go dark if homeowners are thinking about resale. Dark-blue bedrooms scored 89 out of 100, and, on average, were associated with a $1,491 sale premium.
Deep charcoal gray and rich forest green also received positive scores when painted in a primary bedroom.
Mint-green kitchens, a hot design trend, got the cold shoulder from recent and prospective buyers. Those buyers would pay, on average, $1,830 less for a home with a mint-green kitchen.
Kitchens painted fire-hydrant red and sunshine yellow, the Pantone color of the year, were overwhelmingly unpopular. While some study participants loved them, most did not, calling them “gross” and “really ugly.”
Ultimately, it pays to play it safe when it comes to selecting paint colors in heavily trafficked common spaces, like the kitchen and living room. The color white scored 80 out of 100 in the kitchen, while light gray in the living room scored 92 out of 100.
Bright blue was by far the most polarizing color tested; some people loved it, while others hated it.