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SoberRide effort gears up for Halloween

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The Washington Regional Alcohol Program (WRAP) will provide its longstanding “SoberRide” initiative for Halloween, offering a safe ride home for those (21 and older) who may have been imbibing.

The effort, conducted in conjunction with Lyft, will be in operation from Oct. 30 at 10 p.m. to Oct. 31 at 4 a.m. Those needing a ride home can download the Lyft app and receive transportation up to a $15 value in the company’s local service area.

SoberRide was not conducted during Halloween last year due to the pandemic, but for Halloween 2019, a record 1,122 Washington residents used the service.

“Well over one-third – 41 percent – of all U.S. fatalities during Halloween from 2015 to 2019 involved drunk drivers,” said Kurt Erickson, president of WRAP.

The non-profit organization also runs its SoberRide effort on St. Patrick’s Day, Cinco de Mayo, Independence Day and during the winter holiday period.

For information, see the Website at www.soberride.com.

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