An interesting Terry McAuliffe gubernatorial campaign showed up on TV (that thing we all used to watch before other electronic devices took over that task …), and the ad seems to mark a change of strategy.
Now appearing on our screens is “Bipartisan Terry,” who tells us that, while governor, he worked for all Virginians, no matter their party affiliation.
(That actually got something of a guffaw out of a newsroom counterpart when I relayed it yesterday. Because when it came to dealing with the legislature, at least, McAuliffe was anything but bipartisan.)
Looks like this new “Bipartisan Terry” is an effort to woo back independents, who have been departing the Democratic side in droves if the polls are to believed. And it’s almost a 180-degree turn from the “Slash-and-Burn Terry” of earlier in the campaign, where we were all told via his ads that a vote for Glenn Youngkin was a vote for Trump and a return to the 15th century, social-wise.
We’ll see if this new tack works. But time’s a-tickin’ – lots of us (myself included) already have cast ballots, owing to the liberalized voting rules enacted by legislative Democrats over the past two years. If other swing voters (and believe it or not, I indeed am swing-y when it comes to voting) have done the same, they can no longer be wooed as their votes are locked, loaded and can’t be changed.
Would be something of a cruel irony indeed if Democrats’ efforts to promote more, and earlier, voting options turned around to bite them on the backside this election. It’s the first rule of politics: Never, ever underestimate the law of unintended consequences.
- Scott McCaffrey